Top 5 Beauty Retail Apps on iOS in South Africa: Q1 2023

During the first quarter of 2023, the top 5 beauty retail apps in South Africa on the iOS platform showed interesting performance trends. Here's a detailed look at their weekly downloads, revenue, and active user metrics, according to data from Sensor Tower.

Nu Skin Vera experienced a steady increase in weekly downloads, peaking at 77 in the week of January 30. By the end of March, the app maintained a moderate download rate, averaging around 40-50 downloads per week. While the app did not generate any revenue during this period, its user acquisition remained consistent.

Think Dirty – Shop Clean saw variable weekly download numbers, with a notable peak of 74 downloads in the week of February 20. The app generated some revenue, spiking at $80 in the week of March 20. Active users increased from 214 at the end of December to 234 by the end of March, indicating a gradual rise in user engagement.

Lush Fresh Handmade Cosmetics had a significant surge in downloads, reaching 115 in the week of March 13. Active users also increased to 64 in the same week and maintained a steady level of around 57 thereafter. Despite not generating revenue, the app showed promising user acquisition and engagement trends.

FOREO For You had a mixed performance in downloads, with the highest being 43 in the first week of January. Active users saw a slight decline, starting at 73 at the end of December and dropping to 58 by the end of March. The app did not generate any revenue during this period.

SKIN functional had a modest download performance, peaking at 28 in the week of January 23. The app did not show revenue generation or active user data, but its download trends indicate a niche user base.

For more detailed insights and data, visit Sensor Tower.